Which Rolex is worth buying for investment in 2025? Let’s see the predictions from watch experts!
What to Invest in 2025
In addition to being a symbol of luxury, beauty, and style, a Rolex watch has long represented an excellent financial investment that is set to pay off over time.
Rolex watches have proven to retain or even increase their value over time, and in 2025, the luxury watch market will continue to grow steadily. Demand is now stable, but the supply remains limited, making Rolex watches very interesting for those looking to invest their money.
Now, let’s explore which Rolex models are best suited for investment.
Investing in a Rolex?
Buying a Rolex is like purchasing stability and durability that only a prestigious item can offer.
Being a prestigious brand, Rolex offers limited production while the demand remains constant, which makes Rolex watches highly sought after.
Some models can increase significantly in value, either because they are hard to find or because they have been discontinued.
The popularity of certain Rolex models…
The popularity of certain Rolex models has always been a certainty for investors and luxury watch collectors.
By relying on experts to choose a Rolex as an investment in 2025, you can be sure to select only the models destined to increase in value.
Let’s not forget that even less popular models, bought second-hand, can retain their value over time and may hide great surprises… Sometimes, you buy a watch without knowing it will become a sought-after model due to its rarity or because a famous personality wore it on a special occasion.
Most interesting Rolex watches in 2025
Rolex Submariner
Impossible not to mention the iconic and hugely popular Submariner.
The Submariner is one of the most iconic models from the brand. Its versatility and timeless design make it a “perfect” choice for any investor.
Vintage models, such as the “Kermit” (Ref. 16610LV) or the “Hulk” (Ref. 116610LV), are already highly sought after. Even some newer editions, like the “No-Date” Submariner, could be an interesting investment due to their constant popularity. Furthermore, these watches offer charm and satisfaction to the wearer.
The Rolex Submariner 16610LV was built to commemorate the 50th anniversary of the Submariner, which was introduced in 1953. The Submariner 16610LV is unique for its green bezel and black dial, as well as being the first Sub to feature a modern maxi dial, with larger hour makers on a glossy dial….
DISCOVER MORE:
Rolex Submariner Date 40mm ’50th Anniversary’ 16610LV – Swiss Watch Club
Rolex Submariner 116610LV, also known as the “Hulk”, is a standout timepiece that combines Rolex’s signature precision and durability with an eye-catching design…
DISCOVER MORE:
Rolex Submariner Date 116610LV – Swiss Watch Club
Rolex Daytona
The Daytona is the dream of many collectors.
Always a highly sought-after model, it will continue to offer great satisfaction to those who have already purchased or are about to purchase one in 2025.
Buying a second-hand Daytona in Malta could be your perfect investment for 2025.
Models like the “Paul Newman Daytona” have reached incredible values. Even more modern versions are highly sought after on the market. The steel Daytona with a ceramic dial (Ref. 116500LN) is particularly in demand, and it is no surprise that many experts believe its value will continue to grow over time.
The Rolex Cosmograph Daytona 116500LN, popularly known as the “Panda”, is a triumph of endurance and elegance. This timepiece, with its 40mm Oystersteel case, is a testament to Rolex’s commitment to high technology and sleek aesthetics…
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Rolex Cosmograph Daytona 116500LN – Swiss Watch Club
Rolex GMT-Master II
Another timeless classic is the Rolex GMT-Master II.
This model is highly appreciated for its functional and iconic design that everyone recognizes.
Models with the “Pepsi” bezel (blue and red) or “Batman” bezel (blue and black) have become extremely popular among investors, collectors, and those wanting to wear an iconic and refined item.
Their limited availability makes them a smart choice for 2025!
The Rolex GMT-Master II 126710BLRO, also known as the “Pepsi”, is a watch that combines style, functionality, and a rich history. Crafted from Oystersteel, it features a black dial with Chromalight display for exceptional legibility. The watch’s bidirectional rotatable 24-hour graduated bezel is adorned with a two-colour Cerachrom insert in red and blue ceramic, giving it its iconic “Pepsi” nickname…
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Rolex GMT-Master II 126710BLRO – Swiss Watch Club
Rolex Explorer
The Explorer is a less flashy and iconic model but definitely reliable.
Vintage versions, such as the Explorer 1016, are already highly sought after by collectors. Other recent models, such as the Explorer II with the white “Polar” dial, could definitely increase in value.
Rolex Day-Date and Datejust
The Day-Date, also known as the “Presidential,” is a symbol of power and prestige.
Gold and platinum models tend to maintain their value over time. Even the Datejust, certainly a more accessible watch, can be a great investment, especially vintage editions with unique and refined details.
You can find Rolex Day-Date and Datejust models with diamonds and precious stones, making them unique pieces to collect or wear on any occasion.
Rolex Datejust 41mm 126300 – Swiss Watch Club
Where to buy a Rolex in Malta
You already know that the provenance of a second-hand Rolex must be guaranteed by professionals. Our luxury watch boutique in Malta offers a wide selection of Rolex watches to invest in for 2025.
Every pre-owned watch in our store is in excellent condition and comes with its original box and certificate to guarantee our clients an absolutely original and verified item.
The rarest Rolex models with limited production are available at the SWISS WATCH CLUB boutique in Valletta.
Buying a pre-owned Rolex in Valletta from us means relying on the advice of a team of luxury watch experts.
Vintage or discontinued models often have a higher potential for profit, and we can help you choose the perfect watch for you.
Rolex market predictions for 2025
Experts predict that the luxury watch market will continue to grow, with a particular focus on classic and highly sought-after models.
Vintage models have become highly sought after by collectors in recent years.
Investing in a Rolex in 2025
Investing in a Rolex in 2025 is a smart move, but you must know how to choose the right model.
Our experience allows us to help you select only the Rolex watches best suited for a financial investment. If you want to wear the watch of your dreams, it doesn’t mean it’s not important to choose a Rolex whose value is destined to increase.
Iconic models such as the Submariner, Daytona, and GMT-Master II represent safe choices, but even less popular and currently in-demand models can offer pleasant surprises.
A Rolex is not just a watch, but a symbol of excellence that offers value destined to be passed down to future generations.
Come visit our Rolex boutique in Valletta… You’ll find the most sought-after models as well as many other prestigious global watch brands.
